Advanced Wix Settings
This part of our Wix Tutorial focuses on the more advanced Wix settings and features of your website.
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Whether you created a Wix Website for your business or started your first Wix Blog, these are features and settings that you will want to know about. If you’ve never created a Wix account you’ll want to visit one of our step by step guides found here:
Manage Your Wix Website
We’ll start with Manage Website. Under Manage Website you’ll see options for upgrading to a Premium Plan and Connecting Your Domain. We’ve already covered this in the first part of the series so if you don’t know how to do that you should start there. Underneath Domains, you’ll see the following Categories which I’ll discuss in more detail:
Mailboxes: Here you can add custom mailboxes to your domain. For example, you could have email@example.com which will look much more professional for your business than having a free Google or Yahoo email address. You can get more info about adding Wix Mailboxes to your domain by visiting https://www.wix.com/about/mailboxes
SEO: SEO stands for Search Engine Optimization. Google (as well as other search engines) use robots to “crawl” your website. They are essentially scanning your content to find out what it is about so that they can display it in relevant search engine results when people do a Google search. It’s common sense, if you have a photography blog, Google isn’t going to show your website to a user searching for Egg Salad recipes.
Well there are certain things you have to do to your website to make it friendly to the Google web crawling bots so that they can easily identify what your blog posts are about. Luckily Wix provides a wizard called the SEO Wiz that will make this easier for you. Click on the SEO section under Manage Website.
First you’ll see an SEO Status option button, make sure this is turned on. Next click on the Lets Go where it says Get Found On Google to start the Wix SEO Wizard. The Wizard will ask you a series of questions. The most important one is How Will People Search For You On Google? This is where you want to enter your google keywords. These are words you want Google to identify your website and blog posts with. Once you’ve entered a few keywords click on Analyze My Keywords, and Wix will make suggestions for additional keywords it thinks will be good for your website. Once you are done, click Create SEO Plan.
At this point Wix will have created a comprehensive SEO plan for your website. Things that are already SEO ready will have a green check mark next to them. Things that need your attention will have a red exclamation point next to them. You can go down the list and each item that needs your attention will have a button next to it that will walk you through exactly how to fix the problem.
Social: In the Social section under Manage Website, you can upload an image that will be used whenever your website is shared on Facebook. You can also add your facebook username so that any likes your website gets will be attributed to you.
Tracking and Analytics: If you are a premium Wix user you can add Google Analytics to your website.
Google Analytics lets you know things like, how many visitors you are getting to your site each day, where do your visitors live, where were your visitors referred from (Google Search, Paid Ads, Facebook, etc.), how long they spent on your website, what device they were using (mobile, tablet, desktop).
In order for you to be able to track these statistics with Google Analytics you need to sign up for a Google Analytics account and then add the Tracking ID Google provides you to your Wix website. You won’t need to add this Tracking ID to every page and blog post on your website, Wix will take care of that for you. You can follow this easy step by step guide provided by Wix to setup Google Analytics for your website.
SSL Certificate: Premium Wix users get a free SSL certificate. This lets both Google and your website users know that your site is secure. If you’ve ever visited a site that is not secure you’ll notice that it will start with http instead of https and next to your browser’s URL it will show a little exclamation point and this will say “This Site is Not Secure”. You won’t have that problem with a Wix premium account.
The next set of options will be under Settings –> General Info
Here you can change your Website Name, Your Logo, Contact Information, etc. Most of this you probably already setup while running the ADI wizard but it’s good to know that this is where you can change any of these Wix settings.
The last thing on the Wix Dashboard that I want to cover is Wix Apps. If you go to the App Market you will see all of the available Wix Apps. Some of these will be free and some will be premium meaning that you’ll pay a monthly fee to add them to your website. Under Manage Apps you can see which apps are currently added to your website as well as see which apps are recommended for your website.
It should be noted that there are different apps available for the Wix ADI vs. what is available in the Wix Website Editor. There are many more apps available in the Wix Editor so when you are ready to start adding apps you’ll want to convert from using the Wix ADI to the full Wix Editor. I’ve covered how to do this in greater detail in the next section.
Wix ADI vs. Full Wix Website Editor
Up until this point we’ve been using the Wix ADI (Artificial Design Intelligence) to create your website or blog. The full Wix Editor provides significantly more customization options and advanced design features including having a lot more apps available to it. The ADI requires less work to initially create your website, but the editor is what you’ll want to use to fine tune your website.
The catch here is that once you switch to the Wix Editor you can never go back to the ADI without losing any changes you’ve made under the full Wix Editor. Since the ADI has specific limitations on what it can edit, once you’ve made edits using the full Editor, the ADI will no longer recognize those changes. I recommend you use the ADI to initially create your website with the features you want and then when you feel like you are ready, you can switch to the full Wix Editor. You can do so by going to the Site menu in the ADI and then clicking on Go To Editor. Don’t wory, if you don’t like the full Wix Editor you can still go back to the ADI you just can’t keep any changes you make in the full editor.
If you selected Go To Wix Editor then at this point you are now working in the Full Wix Website Editor. You’ll want to be sure to Save your website in the editor or any changes you make will be lost and the next time you come back to make changes to your website it will automatically take you back to the Wix ADI. You can find the Save button on the top right hand side of the editor next to the Preview and Publish buttons.
You’ll immediately notice some differences between the Wix ADI and the Wix Editor.
1. The Menu Options are different and in different places on the screen, click on each of them to get a feel for where everything is now located.
2. When you Select Add you’ll see a whole bunch more options for objects you can add to your website that were not available in the ADI.
3. You’ll have much more control over Text, Fonts, Font Sizes, Colors as well as where all of these things are placed on the screen. When you were using the ADI, you had some control over the layout but with the full Wix Editor you can move things around just about anywhere you want.
With Great Power Comes Great Responsibility!
Because you have so much more control over everything you can edit, this also means there is more opportunity for you to really mess up your website or blog. Luckily, the Wix Website editor maintains versions for you every time you save. I recommend saving frequently so you don’t have to lose too many changes if you mess something up and have to revert back to a previous version.
Under the Site menu, click on Site History, then you will see all the different times you saved your website based on date and time. Click on the date/time that you want to restore back to and then click on View. This allows you to confirm this is the correct version you want to revert back to before you actually do it. You can then click Restore and your changes will be undone back until that date/time.
If for any reason you are not comfortable using the Wix Editor, you can always return to the Wix ADI by clicking save in the editor and then instead of actually saving the changes you can click Return To The Wix ADI. As already discussed, you will lose any changes you made while using the Wix Editor if you revert back to the ADI.
If you’ve already saved a version of your website in the full Wix Editor then you probably won’t see the option under save to return to the Wix ADI. In this case if you still want to return to the Wix ADI, then you need to go under the Site menu and click on Site History and then you should see older versions of your website available that still say Wix ADI instead of Wix Editor.
You can then simply click on View next to one of the ADI versions of your website you want to restore then when you click on Restore, Wix will take you out of the full Editor and back to the ADI.
That’s it for today’s lesson on Advanced Wix settings and configuration. Check out our next article in the Wix series that covers How To Make Money With Your Blog.